| MassMutual |
These are samples from an internal ad campaign for the employees of MassMutual, "it's your move." I worked closely with both the creative services team, who designed the print material that was the main medium for the campaign, as well as the corporate communications division, who were coming up with the concepts and messages. It was a fantastic collaborative effort, and a chance for me to put some time into Flash animation. The creative challenge was this: Make static photographs and posters full of text something active and exciting.
(click here
to return to the still version of this ad)
For this one I had three photos, and wanted to bring to mind the motion of a carousel.
(click
on the image to see the flash animation - file includes sound)
